FireText Solutions: Mobile Marketing & Advertising

For marketers, the opportunities mobile presents are too important to miss. Mobile phone penetration has surpassed cable TV, web access and home PCs. In fact, there are more mobile devices now than there are TVs and computers combined, and people carry it with them wherever they go.

It’s time to make your brand mobile

In response, many of the world’s most respected organizations have already started integrating mobile into their marketing channels. They’ve demonstrated that, when executed properly, mobile marketing delivers impressive ROI, helping to:

• Create enhanced brand relationships
• Build customer loyalty and brand image
• Reach new prospects
• Add an interactive dimension to existing media/channels
• Generate additional revenues

We’ll take your creative marketing mobile

FireText offers flexible management tools, downloadable user-friendly interfaces, robust features with 24/7 support and customization to fit your brand. No matter what type of advertising or marketing campaign you are looking to achieve, we can help. Stay in direct control of your campaign—our 11 different applications are so user friendly that you can easily setup and run your campaign yourself—or ask us to set it for you.

Mobile ad serving

Mobile ad serving technologies and platforms generate billions of impressions daily, representing a powerful resource for media house representatives. Around the world, our platform is used by the top four media & advertising houses and is currently used by a large majority of the ad serving market. We are continually inventing new mobile ad formats and features on top of our currrent 11 features, including location-based services, mobile video advertising and mobile CRM. We maintain a mobile traffic management team dedicated to the growing number of media representatives that are using our mobile ad platform.

Mobile media planning

This new discipline helps brands and media agencies manage their growing mobile advertising budgets. Mobile media planning includes mobile strategy, budget allocation, campaign management, reporting and analytics. Our experts work with leading brands and media agencies such as Coca Cola and DDB to run national and international mobile campaigns.

Mobile applications and mobile sites for brands

New opportunities and use cases are popping up everywhere. Fortune 500 companies need dedicated creative and technological resources to support their mobile brand expression across new web and mobile environments. We help companies develop powerful mobile strategies and build creative applications and sites, ensuring reliable technical development and deployment while providing strong analytics and reporting tools.

Mobile CRM platform

Whether selling a product or service or nurturing mobile customer relations, mobile messaging strategies are essential to mobile success. We have developed a solid user interface with a set of rules and technologies to enhance and automate mobile consumption and usage, the FireText CRM platform combines mobile analytics with worldwide messaging and SMS/MMS/WAP technologies and applications.

FireText has two levels of applications, a version which you can use with a cell phone connected to a computer via usb cable and a version that works as a GUI for any shortcode aggregator and shared shortcode provider that wants to provide enhanced mobile marketing and text message entertainment campaigns. Also as a Canadian and U.S. aggregator, we can provide connections to all major North American carriers as well as premium connections in Europe and the Middle East. Our SMS Gateway services include short code hosting, SMPP and HTTP API connections and bulk SMS solutions.

Alerts

Push targeted and timely information to a list of opt-in contacts. Deliver information pertaining to news, scores, promotions or product offers immediately and cost-effectively.

Polls, surveys, relational marketing, virtual content and games

Manage campaigns, reach the masses and stay organized. Use our downloadable software tools to create and manage voting and quiz campaigns and for immediate notification of promotion, contests, text to screen at live events and more. Connect directly with your client base easily across different types of mobile media.

Text to Screen campaigns

Entice your audience to participate by sending text messages to support large events, contests or television campaigns. The interface can set deadlines and rules, randomly draw participants or choose the best answer to the question asked and send result messages to different groups. Text-to-screen and photo-to-screen enable new ways of interacting and connecting with audiences in broadcast, sporting event or concert venues.

Chat

Open up new conversations with person-to-person chat, operator chat and SMS chat rooms. Messages can be moderated before being published, and automated responses for each message sent can be configured and changed randomly and a dialogue history kept. The platform is accessible through a secured downloadable interface for your ad campaign.

Blogs, forums and social networking

FireText offers text messaging tools that can be added to any website, allowing your end users to follow blog conversations relating to a campaign. Receive and reply to SMS messages from your visitors without revealing their phone number and create real-time polls, SMS comment boards, forums and blogs.